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Studio
GT&P is a graphic design firm based in Foligno, Italy. Work includes:
packaging, printed marketing collateral, web sites, corporate identities,
visual brand strategies and interactive presentations. Lo Studio
grafico GT&P è un'agenzia di graphic design che si occupa di grafica
pubblicitaria, realizzazione marchi e loghi, immagine coordinata, siti web,
depliant, cataloghi, brochure e marchi.
interactive digital design, web design, macromedia flash, shockwave, macromedia
shockwave, flash design, website, Interactive CD-ROM, consulting, branding,
interface design, animation, website development, 3D animation, interactive,
media, flash, creative, design, services, multimedia, internet, new media,
advertising, graphic, 3D, presentation, print, artist conception, strategic,
strategy, tobanelli, gianluigi tobanelli, foligno, italy, umbria, perugia,
corporate identity, visual communication, graphic design, annual reports,
corporate collateral, award winning, identity systems, packaging, typography,
logos, art, graphic art, letterhead, business card,Packaging
Design Firm, brochures,
printed material design, design studio, publications, marketing, illustration,
catalogue,
brochure,
packaging design, digital design, graphics, mailing, direct marketing, logo
design, sito internet, creatività, grafica, servizi grafici,
sviluppo siti internet, pubblicità, communication, comunicazione,
immagine coordinata, stampa, catalogo, depliant, label, etichetta, confezione,
display,
espositore, floor stand, stampati, marchio, biglietti da visita, consulenza,
3D design, logotipo, studio grafico, marchie e loghi
"Look and Feel"
The overall impression created and maintained over time by the consistent
presentation of the brand in the prescribed manner and in appropriate contexts.
Brand
The sum of all the characteristics, tangible and intangible, that make the
offer unique.
Brand Equity
The value of the brand in its holistic sense to its owners as a corporate
asset.
Brand Essence
The distillation of a brand's intrinsic characteristics into a succinct core
concept.
Brand Extension
A new product or service that is related to an existing brand, but that offers
a different benefit and/or appeals to a different target segment.
Brand Harmonization
The synchronization of all elements of brand identity, across a line of products
or services and/or across geographic markets.
Brand Identity
The outward manifestation of the essence of a corporate brand, product brand,
service brand or branded environment.
Brand Identity Equities
The value of specific elements of identification (e.g., name, symbol or colors)
to the brands owners.
Packaging Design Firm
Brand Positioning
The specific niche in which the brand defines itself as occupying in
the competitive environment. Positioning addresses differentiating brand
attributes,
user benefits and target segments, singly or in combination.
Brand Revitalization
A major overhaul of a brand, starting with its positioning and proceeding
through creative regeneration of the brand identity.
Branded Environment
The graphic system of identification as applied to three-dimensional physical
space.
Branding
The process by which both a brand and brand identity are developed.
Co-Brand
Use of two or more strong brands in relation to a common offer. Typically,
but not always, the brands are given equal emphasis. Examples: Chevron
and McDonalds, Visa and Citibank.
Corporate Brand
The gestalt of the organization, including its philosophy and culture as
well as its physical characteristics.
Corporate Image
Application of the term image to specific types of offers.
Descriptor
A term used with a brand name to communicate an informational attribute
(e.g., variant, function, occasion or target segment) about a specific
offer.
Digital Branding
Using digital media to create, build, manage and revitalize the relationships
between a brand and its audiences.
Endorsement
Use of the parent brand identity to support and add credibility to an allied
offer. Implies subordinate emphasis of the parent to a sub-brand, though
relative emphasis will vary case-by-case.
Enhanced Descriptor
An evocative word that may or may not be trademarked, but which differentiates
the offer in a proprietary way.
Generic Descriptor
A simple, descriptive term with clear meaning, and which can be executed
in regional languages.
Identity
Two meanings, both valid: 1) The sum of all the characteristics, tangible
and intangible, that make the offer unique. 2) The elements of brand identification
(e.g., the name, symbol and colors) by which an offer can be identified.
Image
Perceptions of the features, tangible and intangible, that characterize
a brand.
Information Architecture
The process of creating clarity and human understanding through the organization
of information. From a software development point of view, Information
Architecture is the organizational structure of the application and data
as it is reflected
in the user interface.
Packaging Design Firm
Ingredient Brand
A strong brand that is used and promoted as a key part of a host brand.
Interactive Branding
Process of developing Web sites and other interactive products, including
strategy development, structural design and graphic design.
Line Extension
A new variation of a product or service sharing the same essential characteristics
as the parent, but offering a new benefit, such as flavor, size, package
type, etc.
Logo
The terms "mark", "logo" and "identifier" are
general terms for a symbol or wordmark.
Nomenclature System
The names of individual entities within a group of companies (or families
of products or services) organized systematically to reflect the relationships
among the entities. The term "nomenclature system" encompasses
modifiers, descriptors, endorsements, etc., as well as names.
Parent Brand
A strong brand that has the capacity to: 1) stand alone to represent
a core product or service; 2) support allied products/services by sharing
its brand
identity, directly or through endorsement
Positioning Statement
A concise written statement of the positioning concept, conveying the
essential features of the brand and its niche.
Product Brand
Two meanings, both valid: 1) The gestalt of the brand, including its
emotional and cultural associations as well as its physical features.
2) The graphic
system of identification as applied to a single product or service or
a family of products/services.
Service Brand
A brand representing a specific service or family of services.
Sub-Brand
A product or service that has a persona and brand values that separate
it from the parent brand. A product or service that has its own brand
identity, which is proprietary and can be trademarked.
Symbol
A "symbol" is an abstract sign to represent the brand.
Packaging Design Firm
Typography
The typestyle specified for brand communications other than the basic
brand signature. Typography is often an existing font, but may also
be a modified
font or custom-designed font.
Verbal Identity
The brand name and other verbal elements (e.g., descriptor or tag-line)
of the brand signature.
Visual Identity
The symbol, colors, formats and other visual elements of the brand
signature.
Wordmark
A "wordmark" is the stylized treatment of the brand name and serves
the same functional purpose as a symbol.
— The power of a brand — through successful creation of a positive
image — to shift demand and change customer behavior.
Brand Identity
— The visible elements that can be used to identify a brand (name, logotype,
symbol, product configuration, service offering and packaging).
Brand Image
—
The complete bundle of thoughts a customer has in his or her mind about a
company, product or service developed through communications and experience,
including the distinguishing "human" characteristics of a brand
personality (e.g., warm and friendly, strong and reliable).
Brand Promise
— A statement of the enduring, relevant and distinctive benefits customers
associate with a product, service or company.
Brand Strategy
— Long-term plan for the brand including a determination of key audiences
and an understanding of what those audiences need to know about the brand and
experience.
Communications Audit
— A formal examination of an organization's visual and verbal communications
practices.
Communications Plan
— A company's communications goals and objectives, and the messages and
vehicles that will be used to meet them.
Corporate Identity
— The visible elements (name, logotypes, symbols, signs, offices, factories,
advertising, trucks, packaging, letterhead, business cards, etc.) which can
be used to identify a company.
Packaging Design Firm
Corporate Image
— The perception that people have of a company, based on a combination
of various communications and personal experience.
Corporate Mission
— Defines why the organization exists, its core values and intent, and
serves to unite organizational behavior.
Culture and Style
— Distinctive attributes and competitive advantages relating to organizational
beliefs, values and traits; how the organization behaves as it uniquely goes
about its business.
Image Attributes
— Help define the tone, manner, personality and style of a brand, often
the differentiating factor between similar products and services.
Image Criteria
—
The desired "personality" attributes of a company, product or service
that guide name and design development.
Logotype
— A unique group of letterforms that represent the corporate brand. IBM,
Nuveen and GAP feature logotypes as their primary form of identity.
Message
— The information (facts, strengths, culture/style and future direction)
that is most relevant to priority audiences and serve as major content points
for all communications.
Name Direction
— Creative concepts and approaches that guide name generation.
Name Generation
— Creative development of a comprehensive yet focused list of names that
address specific image and functional criteria.
Packaging Design Firm
Naming
— The strategic and creative discipline of developing the most appropriate
word or words to identify an organization, product or service.
Nomenclature System
— Method for associating divisions, subsidiaries, brands, etc. with the
parent company.
Positioning Statement
— Provides the underlying platform for communications, reflecting the company's/brand's
value proposition. Address:
1. definition — how the company defines its business or how the brand
defines its competitive set; who we are and what we do;
2. differentiation — what makes the company/brand special; how we do
it; and
3. deliverables — benefit delivered to its customers.
Symbol
— A non-typographic element of an abstract or representational nature.
Texaco, Apple and Continental Airlines feature graphic symbols as an important
form
of their identity.
Packaging Design Firm
Visual Communications System
—
A planned method of identification including the use of a company's name,
logotype, color palette and secondary typography; a company's graphic "look
and feel," applied to a wide cross-section of media to create a cohesive
brand presence.
grafica pubblicitaria